Monthly Archives: April 2020

Toms River website designer using a keyboard with a monitor in the background that has code blurred out

Toms River Website Designer Selection

Toms River website designer, hand poised over keyboard with green technology graphic on monitor

No matter how new or established your business is, we all need a website these days. Long gone are the days of scanning the yellow pages for an ad that catches your eye to find a company.  Now, almost all searches are done online.  From doctors to contractors, if you need to hire someone or find a professional, you will most likely enter what you’re looking for into a search bar instead of digging out the phone book (do they even make them anymore?).  If your business doesn’t have an online presence, the chances of new clients finding you are slim.  In addition, even if you do have a website, is it being buried in the results under a bunch of ads? Not only do you need to have a website, but you also need your website to be seen.  A professional Toms River website designer that is experienced in a variety of specialties can help. Where do you start your search?  Is it worth the money?  We’ll try to cover these, plus many more questions in this article.

Where to Start

Well, online probably!  You will most likely benefit the most from a website designer that is in your area. Websites aren’t a one-and-done type of thing.  There are usually updates, changes, technical issues and other items that need to be dealt with.  You’ll want someone who is local so they will be available for meetings and calls when you need them.

Once you’ve compiled a list of some possible enterprises in your area, time to start narrowing the field.  Talk to other businesses around you and see who designed their site.  Getting personal recommendations can be very helpful in finding the right company or designer for you.  Reading testimonials, reviews, and checking sites like the Better Business Bureau can assist you in making your selection.

Next, it’s time to get personal. Making phone calls or filling out contact forms for the businesses you are considering is the next step.  This helps for a few reasons.  One, you’ll get to see their response time.  If it takes them 3 days to get back to you, how seriously do they take their own business.  Are they too busy to deal with you?  A great business will put as much emphasis on new clients as it does to existing ones.  Secondly, you’ll get a good feeling if they will work well with you.  Keep in mind that you want your Toms River website designer to be a partner, not someone who works for you, but someone who works with you.  Your website should be a collaboration of ideas. You want a business who is going to be honest with you if your ideas won’t work, but also someone who is good at melding lots of concepts into an eye-catching and functional site.

Is it Worth the Money to Hire a Toms River Website Designer?

The short answer, sometimes.  While we do feel it is important to hire a professional, you also shouldn’t be spending a fortune.  Be careful when selecting a team or company whose quote may be significantly higher than others you’ve received.  On the flip side, be wary of those who only seem to be charging you a portion of what others are.  You don’t want to spend too much, but you do want your money to be well spent. 

Always ask for quotes from any potential designers.  Make sure to include things like updates, changes, re-designs, logos, etc. in the quote. It’s important for you to know what you’re paying for.  Watch out for hidden fees and ensure you fully understand what all the charges would be for.  Also, ask them how they deal with things like updates and errors.  Will they be teaching you how to handle it if you want?  How do you get in touch with them for an emergency like your site being down?  All of these things are important to know before selecting a company.

Who do You Choose?

This is where ultimately the choice is yours.  Select a company who listens to you and your ideas.  Obviously, you want a business who you get along with because your relationship with them will most likely be long term.  Make sure the person or enterprise you choose isn’t just about the look of the site.  You need your site to function also.  Whether it is an online shopping platform or you have multiple contact forms, your site can’t just look good.  It has to do good too.  The whole point of having a website is to increase your business and make you money.  If the site doesn’t work, it won’t do either. 

That being said, you do want a site that is representative of you and your brand.  Don’t hire a company that is going to steamroll your ideas over with theirs.  You want your site to be something you are proud of.  The best websites are compilations of ideas that helps to portray who your company is, what services you provide, and why clients should choose you.

Picking the Right Toms River Website Designer is Important

It is not only important to have a website designer, but it’s also important to have the right one.  You want a website designer that is experienced in a lot of different fields.  Be sure to peruse their portfolio to see that they have a wide range of clients.  Also, look at all the sites they have done and make sure they all look unique.  The last thing you want to spend money on is a site that looks like everyone else’s.  Lastly, select a company that is going to work with you well.  You want someone you can get along with and trust to give your website the attention it deserves.  Picking a company that doesn’t hire third-party designers, that has the experience, and that is talented in a variety of ways is the best choice for a Toms River website designer.


More on Selecting the Right Toms River Website Designer

An update for our readers on what services are important to look for when picking a web designer

When selecting a Toms River website designer, business owners should prioritize a few key aspects. The first consideration is the designer’s understanding of the local market. A designer who is familiar with Toms River and its unique demographics can tailor a website to appeal to local customers more effectively. This local insight is invaluable for making a website stand out in a competitive market.

Experience and portfolio quality are crucial. A reputable website designer will provide a portfolio of previous work that showcases their skills across various industries. This will give you an insight into their design style, versatility, and ability to deliver results that could align with your business objectives. It’s also essential to select a designer who has experience in creating responsive websites. These sites are optimized for mobile devices because a significant portion of internet traffic now comes from smartphones and tablets.

Another critical factor is the designer’s proficiency in search engine optimization (SEO). A website that ranks well on search engine results pages can drive more organic traffic to your site, increasing your business’s visibility online. The designer should understand how to optimize site structure, content, and tags to improve your site’s SEO performance.

Lastly, consider the level of support and maintenance services offered by the designer. A good website design service in Toms River includes ongoing support to handle any issues that arise. Furthermore, updates to keep the site secure and functioning optimally and advice on how to refresh content to keep the site engaging for returning visitors are extremely helpful.

By focusing on local market understanding, portfolio quality, responsiveness and SEO proficiency, and post-launch support, business owners in Toms River can select a website designer who will help establish a strong online presence that attracts and retains customers.